In today’s jewellery retail environment, diamond sales often come with a familiar challenge — high inventory investment, slow stock movement, and margin pressure.

At Caratiera, we rethought this model from the ground up and introduced CART – Caratiera Assured Retailer Tie-up, a structured partnership designed to help jewellery retailers grow diamond sales with confidence and clarity.

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What is the CART Scheme?

CART (Caratiera Assured Retailer Tie-up) is a Shop-in-Shop retail partnership model where Caratiera collaborates with selected jewellery retailers to create a dedicated, branded diamond section within their store.

Through CART, retailers gain access to Caratiera’s ultra-lightweight diamond jewellery collections, designed and manufactured in-house to meet modern consumer preferences and international quality standards.

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Why CART Works

Caratiera is not a trading intermediary. We are a manufacturer and licensed exporter of diamond jewellery, supplying to markets across India, the Middle East, and Europe.

Backed by over 35 years of experience in the jewellery industry and a fully equipped manufacturing facility, our focus on lightweight engineering allows retailers to offer designs that are affordable, fast-moving, and visually premium.

• BIS Hallmarked jewellery
• Certified natural diamonds (IGI / GIA)
• ISO 9001:2015 certified processes
• Export-ready compliance and quality control

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Key Benefits of the CART Scheme

Zero Inventory Risk

CART is designed to reduce capital lock-in, helping retailers avoid heavy upfront investment in slow-moving diamond stock.

High-Margin, Fast-Moving Designs

Our ultra-lightweight diamond jewellery is engineered for daily wear, modern aesthetics, and better conversion at the counter.

Branded Shop-in-Shop Experience

CART transforms part of your showroom into a dedicated Caratiera diamond section, enhancing store appeal, trust, and perceived value.

After-Sales Confidence

Products under CART come with strong assurance, including high exchange value, buyback support, and lifetime repair guidance.

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Marketing, Training & Support

CART partners are supported beyond product supply. We work closely with retailers through:

• In-store branding and visual merchandising support
• Sales and product training for retail staff
• Marketing and promotional assistance
• Ongoing operational guidance

The goal is simple: enable your team to sell diamond jewellery with confidence, clarity, and consistency.

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Who Should Consider CART?

CART is ideal for:

• Established jewellery retailers
• Stores entering diamond jewellery for the first time
• Retailers looking to modernize their showroom
• Businesses seeking manufacturer-backed credibility

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A Partnership Built on Trust

At Caratiera, we believe sustainable growth comes from transparent, long-term partnerships. CART is designed as a win-win collaboration, aligning manufacturer expertise with retail success.

If you are looking to grow your diamond business without overextending capital, CART offers a structured, proven path forward.

CART – Caratiera Assured Retailer Tie-up.
Zero Risk. High Margin. Real Growth.